A luxurious motorhome supplier is on observe to extend turnover by greater than 10 per cent in 2021 – regardless of being impacted by a sequence of challenges posed by Brexit.
Income at Erwin Hymer Centre Travelworld, which relies in Stafford, rose final yr because of the ‘staycation’ increase.
Now the 65-strong firm hopes to duplicate its success in 2021 regardless of its provide chain taking an enormous hit due to Brexit.
Travelworld bosses say they’ve solely acquired 10 per cent of the German-manufactured motorhomes that they normally take supply of within the first quarter of the yr.
Managing director Ross Edwards mentioned: “When lockdown first hit, my preliminary thought was that it was going to be the most important problem the enterprise has ever confronted, however the greatest challenges for us now are literally because of Brexit.
“In a traditional yr we might have taken supply of 150 merchandise between January and April, and to this point this yr we’ve truly managed 15, which could be very irritating.
“Initially I believed it was simply our trade that was affected due to the large enhance in demand we’re seeing for motorhomes, however it’s now very clear that we face a world provide chain situation.
“The factories in Germany which manufacture our merchandise are struggling to supply all the things from ovens and televisions to mattresses.”
Ross – whose father Bob launched the enterprise in 1977 – added: “When the world first went into lockdown final yr, no person knew what was going to occur so manufacturing stopped and orders weren’t coming in.
“Now manufacturing has restarted, there may be huge demand and no person has been in a position to enhance manufacturing to satisfy that demand.
“It’s a really difficult time however everyone is in the identical place, and I believe it’s going to be about six months earlier than issues begin to even out once more.”
And regardless of the apparent provide chain points, Ross says prospects have been very understanding and are persevering with to position orders so far as 12 months prematurely.
There has additionally been a dramatic rise within the variety of youthful prospects and first-time patrons.
He mentioned: “We noticed an enormous demand as quickly as we got here out of the primary lockdown. Demand continues to be there now and I imagine it would proceed for a minimum of one other 12 months.
“Prospects that we’ve spoken to inform us that they’re nonetheless hesitant to go overseas, so ‘staycation’ is a little bit of a buzz phrase for the time being.
“However there are quite a lot of different components that are contributing to the rise in demand too, together with folks having saved cash throughout lockdown by not with the ability to exit or go on vacation.
“I additionally assume that the pandemic has opened folks’s eyes to the advantages of getting a motorhome.”
Ross added: “We managed to extend our turnover by 10 per cent throughout a yr the place we have been completely closed for 2 months and partially closed for 5, which is exceptional.
“We’re forecasting a ten per cent enhance for 2021 too, the primary factor that can de-rail that’s the provide chain points.”